The campaign's vision is for the Philippines to be able to fully put a stop to any form of child trafficking in the country and to completely help the victims recover and overcome..

The campaign's mission is to spread awareness about the child trafficking that is happening in the country, to gain a nationwide help from the people to join the cause and to collaborate with the government and take action in plucking the perpetrators.

Child trafficking is the use of the minority, mostly under the age of 15 and below, for forced labor, sexual exploitations, or as an instrument for heinous crimes or all of the mentioned above.